Investing in trade show exhibits is important because they’re the first thing that potential customers notice at a trade show. Trade show displays play a major role in drawing visitors to your booth to learn more about your products and services. This is why a lot of exhibitors opt to purchase custom displays which provide a better opportunity to showcase their brands more effectively.
However, there are several factors you need to consider when buying custom trade show exhibits. In today’s blog post, we’ll discuss some of the most crucial factors to help you make an informed decision.
Quality and Uniqueness
Your exhibit displays should include high-quality images and graphics that are relevant to your business. It’s important to showcase your brand and products in the best possible way to create a lasting impression. A low-quality or poorly designed display will repel the trade show visitors and this is why it’s recommended that you work closely with a reputed and experienced custom exhibit company when purchasing displays for the trade show. The design experts of the company will make sure that your custom displays stand apart in look, function and branding.
Portability and Setup
Consider the ease of transportation before you invest. Smaller displays may not be difficult to move but larger displays may require large vehicles to move, incurring higher transportation costs. Choose light-weight materials such as aluminium frames and fabric graphics. The installation and dismantling charges can also increase logistical costs. Discuss with the exhibit design company if you can set up the displays on your own or if you’ll need a professional crew for the task. Keep your needs and budget in mind when determining the size and function of your custom trade show exhibits.
Make sure that your display is flexible enough to accommodate a variety of uses and needs. For example, if you’ll be attending multiple trade shows and the available floor spaces are different, your exhibit materials should have the flexibility to be custom designed according to your needs.
Design and Fabrication
Having the design and fabrication in the same company makes communication easier and smoother. You may think that an independent graphic designer can create an exceptional custom design for your displays and that hiring them is more budget-friendly. But they may not be experienced enough to create designs for specific materials within your budget that are typically used by exhibit companies. An exhibit design company has an exhibit project manager working closely with designers to ensure you have your designs printed on the finest quality materials within your budget and requirements.
A custom exhibit costs higher than standard displays. Since budget is always a key factor when it comes to a new trade show project, it’s important that you know your needs and communicate them effectively to the design company. When you take time to go through the process carefully, you can get the best value for your budget.
Taking your trade show marketing to a higher level can bring tremendous benefits to your business. At Radiant Exhibits, we offer a wide range of custom exhibit design solutions. Contact our friendly team today!