When you ask someone about a billboard, what generally do you receive as an answer?
Even a kid will exclaim to describe it as something big meant for advertising. But billboard as a type of outdoor advertisement is a lot more than this. Will such casual explanation meet your expectations as a business owner or a marketing specialist? It doesn’t.
Indeed, a billboard is all about attracting the attention of passers-by towards its gigantic and colorful presentation. Outdoor display is one cost-effective tool of promoting a useful change introduced in a product or for launching a new service by a brand.
As stated in Financial Environment and Business Development: Proceedings of the 16th Eurasia and Economics Society Conference (2016) that out of the companies considered for survey, 50% of them favored use of outdoor advertisement.
Why you need outdoor displays
Here are some probable questions that might be buzzing in your mind.
- Which is Better Few Seconds of Advertisements or 24*7 Campaigning of Your Product?
Undoubtedly outdoor display is unique from television, radio and internet ads; as it can influence individuals with its presence throughout the day. The viewer can turn off volume in T.V; switch to another channel on the radio or skip the ad in YouTube. No passer-by will be able to escape from the message communicated by the large outdoor display.
- Are Outdoor Displays Same as Usual?
No, just like other modern utilities even outdoor displays have been greatly improved. While massive billboards are accessible, you can also reach medium-sized graphic panels placed on stands in vertically rectangular, oval, inverted rain drop, feather-like and many more interesting shapes. The most striking form added is the outdoor tent. Support by tabular bases, the folding tent is mounted on metallic bars.
- Is it Susceptible to Wear and Tear?
A lot of times you must have witnessed that the graphic panels have slipped off from the corners, got crumpled-up and torn at places. Forceful impact of wind and rain will inevitably mar the settlement of the outdoor display. To make the graphic panels withstand all weather conditions, the material vinyl is utilized. Occasional maintenance from your end will also help to retain the value of such out-of-home advertising.
- How to Imprint the Promotional Message in the Diverse Patterns?
Just like any exhibit display, the graphic panels of outdoor signage contain relevant picture and textual information in a balanced and arresting manner. Basic instinct of humans gets primarily captivated by images. The trick is to allure passers-by who can be your existing customers, prospective consumers, tourists or individuals linked indirectly to your service. The worth of a charismatic picture with only relevant information significantly positioned impeccably communicates your objective.
With outdoor display you can reach the most impossible of target segments. Young students and busy professionals hardly have time to remain glued to television, radio, newspaper or internet. Outdoor display strengthens you by bringing your audience to your message, instead of making you reach them. It also assures the entire chain of wholesalers and retailers, harping on your existence in the market.