A successful trade show booth must have a fine balance of attraction and utility to arouse the curiosity of the onlookers and lure them inside for more information. Here are some secrets that will set you apart from the rest of the crowd and make your exhibit a roaring success.
- Utilizing the space
Space constraint is one of the issues that often plague a trade show booth. So the available space must be used wisely. It is recommended that you do not clutter the booth with too many unnecessary things as that will hamper the movement of the crowd and put them off. Always remember, less is more. So, the objects used must be eye-catching and also make sure to display featured products.
- Prominent display
The display in your trade show booth has to be prominent. Billboards, signs and posters should consist of bold fonts, bright colours and interesting texts. Ensure that the logo is large and displayed high up. Great lighting is another method that helps you attract customers. Check out what your competitors are doing and while you do not have to go out of your way to be just the opposite, trying to be different will guarantee that visitors remember your USPs.
- Promotion, promotion and promotion
The main aim of participating in a trade fair is to promote your business. So make sure that you do that in each and every possible aspect. Before the event, start promoting your business on social media platforms and other sources so that more and more people know about it. Also, it helps to keep a few promotional items handy, to give away at the fair. The items should be relevant to the business; emboss them with the contact information and logo of the company to remind the users of your company whenever they use it. There should not be any dearth of business cards to handover to the visitors as well.
- Good staff is an asset
Sometimes, despite spending a bomb on the decorations, you fail to generate the estimated sales or customers. This could be the result of unimpressive booth staff. Ensure that the people who are managing the booth are patient, well-informed about the product and have a genuine interest in helping the people. It also helps if the staff at the booth wears coordinating outfits to compliment the it’s theme.
Trade shows help build your brand and expand your customer base and its effects are quite long lasting. So plan your event with care, caution and precision so that you make the most out of the opportunity offered.