It is a well-known fact that bigger booths are likely to grab more visitors at a trade show. Their massive displays and prominent appearance is what makes them a big hit at events. As a result, exhibitors with a limited budget and smaller booths struggle to get attention, let alone attracting visitors to their exhibits.
Fortunately, it’s not the end of the world for businesses who are unable to display big booths because of budget and space constraints. Here are a few ideas that can help exhibitors make a big impact with their small trade show booths.
Use Adequate Lighting
Proper lighting is the secret to displaying an attractive trade show booth. Make sure that your booth has adequate lighting or else your brand will go unnoticed among the big booths. Illuminate the entire back wall, install accent lighting and lighted displays instead of simple fabric banners. You can also add lights on the floor pointing upwards for a dramatic effect.
Train Your Booth Staff Well
Your exhibits can attract attendees but retaining them and converting them into leads depends on your booth staff. That’s why you need to prioritize your booth staff training and educate them on relevant facets of your business, including products and services. Each member of the booth staff should act as sales personnel to inform the attendees and collect information from them for post-event follow-up.
Display Your Logo Prominently
Your logo is an integral part of your trade show exhibits. Even if you book the smallest booth, make sure that you display your logo clearly and prominently. It will mark your presence at the trade show and immediately draw attention towards the logo. Attendees who know your brand or have heard of it once, will notice your logo and come to your booth for more information.
Choose an Attractive Giveaway
Giveaways are something that can attract a lot of attendees to your booth. But, make sure that you choose a giveaway that your customer will actually use. The giveaway should also be relevant to your business or the industry. Choosing a brand-appropriate giveaway that interests your target audience is a smart idea that can help you win big with your small trade show booth.
Create Appealing Displays
When designing displays for your small booths, keep the overall layout simple to give a clutter-free and attractive appearance to your exhibits. Choose fonts that are easy to read when passing by and select visually appealing images and colours that draw the viewers in. Don’t print too much information on the banners or else it will make your booth look cramped.
To make the most of your small trade show booth and get a good return on your investment, follow the above-mentioned creative ideas. A smaller booth can perform very well at the event and attract a number of attendees if it is designed creatively. Don’t consider your budget or space as an obstacle, rather make the most of what you have and win your target audience at the trade show.