Picking the right staff for your booth can make a world of difference in the success of your trade show exhibit. It can be that thin line between generating leads and watching potential customers slip out of your hands. In addition to that, what they will remember about your business after the trade show is over will depend on the brief encounter, they had with your booth staff.
So, here are three tips for you to choose and prepare the right representatives for your company’s next trade show exhibit.
- Choose the right people.
Start your search by finding out which of your employees or team members are willing to manage the booth because picking out people who are good at networking and handling the trade show environment will prove highly advantageous for you. People who are friendly, engaging and knowledgeable about your business can help you achieve better leads.
- Plan early.
You need to prepare and train your staff. This preparation should begin at least three months prior to the trade show. Teach them the trade show best practices, ways to deal with tough questions and rejections as well as the ways to answer some commonly asked questions. This gives them an idea of how to approach the clients while representing the company’s core values.
- Define the roles.
When you define a proper role for each person, it gives them a niche that they can handle during the show. Ensure that each person in the booth knows their role and what it demands from them. You should ask them to use their strengths and skills to enhance the booth’s impact. Setting the roles doesn’t just give your staff a clear purpose but also improves the experience of your customers.
Read our other blogs for more tips & tricks that can make your trade show a huge success. Also, check out our website to help you create the best trade show display design in Toronto and call us for a free consultation.
