Over the next two decades, millennials will be the dominant decision makers and marketers can’t deny how they’re gradually reshaping business. If you want to attract millennials to your trade show booth and engage them, it’s important that you first understand their distinctive approach to the world. To keep them loyal to your brand and consistently appeal to their interests, businesses should employ varied marketing strategies.
In today’s blog post, we’ll help you identify and understand the major characteristics of young professionals so that you can design your booth accordingly.
They’re Tech Savvy
Note that these GenY professionals are the only demographic that live and breathe internet. They thrive in both the digital and physical worlds in real time. This is why brands should aim towards blending both the worlds effectively to captivate millennials.
Integrate real and virtual experiences in your trade show booth. Think live streaming and post-event webinars. Interactive presentations (second screen technology) are also an interesting concept where the attendees can participate in a two-way communication through live polling, on-screen content and feedback using their own devices. Employing hybrid features in your booth is, therefore, necessary if you’re to attract this target group. To boost engagement further, offer free Wi-Fi access and charging stations.
They Want Brevity and Clarity
Millennials love good content but if it’s lengthy and boring, they won’t mind to get back to their phones or simply leave an event. If you’re hosting a speaking engagement at the booth, make sure to break down your content into multiple segments of 15-20 minutes. Fill in the gaps with interesting audio-visuals, interactive sessions and social media sharing.
They Love Peer Interaction
Young professionals are always seeking opportunities for career networking to connect with industry experts and like-minded professionals. It’s also one of the major attractions for millennials when it comes to participating in an event. Foster their sense of community in your trade show event by allowing them to interact with industry experts and other participants between presentations or demonstrations.
They Judge the Event by its Venue
This demographic group has a lot of event options and to make them attend your event, you must offer something special. According to various surveys and studies, location often plays a vital role when millennials are deciding between events. Think out of the box, get creative and select a venue where you can effectively deliver your targeted content.
Remember, millennials search for unique experiences and they aren’t only interested in purchasing. They prefer brands that nurture the relationship and the process begins the moment they visit your booth.
The first impression you create with your displays and booth features sets the stage for engagement and conversion. Collect the contact information of those who show interest in your products and services to continue building and nurturing the relationship.
To stand out from your competitors and attract more attention to your booth, purchase or rent effective trade show displays and exhibit materials. At Radiant Exhibits, we offer innovative designs to enhance your message, improve interactions and build brand recognition. Reach us for customized exhibit solutions.
