It may be freezing cold outside, but you can’t let that stop your marketing plans!
It’s the beginning of 2017, which means there’ll be many upcoming trade shows throughout the year. This is the perfect opportunity to put what you learned last year into practice.
Common trade show blunders involve careless storage or boring displays. Learn from past mistakes and start the year right by making an impression in the upcoming winter trade shows!
Better Your Booth
Learn what’s trending — Just like the seasons change, your booth needs to change as well. Find out what the latest trends are in displays and visual marketing, and apply them to your booth. By following these trends and tying them to your organization’s goals, you’ll stay one step ahead of your competitors this winter season.
Branded winter items as giveaways — The cold gets everyone down. One way to turn this to your advantage is to provide guests with branded winter items. Gloves and hand warmers help your visitors to stay warm and get them talking about your brand. This is exactly what you want if you have a small or medium-sized business. It may not be spring yet, but there’s no reason you can’t grow your company’s brand influence this season.
Better Your Storage Facilities
Proper storage for your booth and displays is a problem during the winter, right? Well, it doesn’t have to be. Here are two ways to boost your storage security during the cold months.
Book facilities in advance — If you want a quality facility in which to store your displays, then you must reserve a spot as soon as possible. Don’t risk leaving arrangements last minute. Doing so will likely backfire unless you’re very lucky. Canada is a country with long cold winters, so many businesses book storage services well ahead of time.
Beef up the security — The place you store your displays should be safe and secure from sabotage or damage from the elements. The facility should have CCTV cameras, and employ seasoned security personnel on site to guard the area. Remember, you want all these measure so your displays are good to go when you need them.
Shake off the winter blues, learn from last year’s mistake and go and get your brand noticed! Make the most out of winter trade shows and see them for what they are—opportunities for your brand to flourish and grow.
