Why does one attend trade shows? The biggest reason is lead generation. Lead generation is possible only when you can get the attention of potential clients and customers. Trade show displays or graphics can be your means to communicate your intended message to all the visitors in an easy and effective manner. Table top displays have become extremely popular in the trade show circuit because of them being inexpensive, versatile and easy to use. Often dismissed as something trivial, table top displays can prove to be one of the most credible components of your trade show marketing strategy.
To help you get the most benefits out of your table top displays, here are three tips for creating an effective display:
- Do not include unnecessary texts or go overboard with fonts and colors.
The table top display is probably the first thing that the attendees will notice at your booth, which is why the message on the display should be clear but brief. The key here is to keep the amount of text to a minimum. The display, rather than telling the entire story, should persuade the attendees to visit your booth to hear the rest of it. Table top displays should preferably contain a prominent image (such as your company’s logo), a line or two about your company and benefits that your product or service provides. Another important thing to remember is that the display should be legible. If you use a mix of different fonts, styles and colors, it is not just distracting but also unnecessary.
- Use technology to your advantage.
With the advancements in technology, it has become increasingly easy to use electronic mediums of communication in trade shows. Laptops, tablets and monitors, which are portable and small, can be an ideal addition to your booth. One of the best ways to exhibit your company’s product(s) or service(s) in action is through these devices. You can install a monitor or simply keep your tablet on the table, and on it you can play a slide show or a small presentation, which will add to the effectiveness of your table top display. These devices can also help in lead management.
- Use custom table covers.
Your tabletop display will lose its efficacy if it is paired with a run-of-the-mill table cover provided by the venue. Custom table covers can say a lot about the effort that you have put into the show or the attention to detail. The table cover should ideally be of one color that also matches the display or your company’s logo. However, you must remember that adding texts on table covers rarely serve any purpose as they are always below eye level. Its main purpose is to create the illusion of a larger display and also lend the booth a more flawless look. Trade shows can be very competitive, with all the companies vying for the attendees’ attention. This is why you must pay extra attention to your table top display so that it is as functional as possible. Visit our website for all your trade show display needs. You can purchase portable displays for your booth, banner stands, and pop-up displays, among other products.
