The designs of your trade show displays play a major role in attracting visitors to your booth at a trade show. However, the average visitor spends only a few seconds looking at the exhibits of a booth and therefore, making your exhibit displays stand out from the crowd is essential.
Graphic designers study the psychology of your targeted visitors and work towards creating effective visual imagery to attract them. The colours, fonts, and patterns of displays are a crucial part of your graphic design marketing. This is why it’s recommended that you work closely with an exhibit design company that offers custom design solutions according to your business needs.
Why You Should Hire Graphic Designers
The science of visual imagery is complex. Graphic designers specializing in exhibit display designing have extensive insight on the subject and can help you to create designs that are remembered by the visitors. Here are a few things they can help you with.
- Graphics: Everybody likes graphics but too many pictures on the display make it look cluttered. Typically, a trade show display should have at least 40% empty space and the images should be surrounded by this empty space. This space will direct the attention to the highlighted images through which you want to convey your brand message. The strategic positioning of the images eliminates the possibilities of a distraction for the viewers.
- Font: Choosing the right font is crucial as it represents your brand. Readability is another critical factor when it comes to choosing a font for your exhibit displays. At a trade show, if visitors find your display difficult to read, they’ll move on to the next booth immediately. Note that your prospects won’t make an extra effort to learn about your products and services when they’ll find several other options available. Considering the personality of your brand, graphic designers will use the most suitable fonts and font colour for your displays to maximize your reach.
- Others: The layout and the selection of colours are the other aspects professional designers can help you with. They’ll suggest colours that go with the image and personality of your brand and will also make sure that the colours are in tandem with the products and services you’re offering at the particular trade show. In addition to this, they’ll ensure that the information you want to convey through your displays are properly placed and has a flow so that it’s easy to find and understand for the viewers.
Consider your budget, timeline, and design goals first when hiring professional graphic designers. Trade show displays should be strategically planned and designed to communicate your brand message clearly.
At Radiant Exhibits, we offer customized exhibit solutions to accommodate your needs and preferences. We’ve been providing the ultimate experience in design and effective project management. Contact us today!
