A trade show is an event where buyers and sellers meet. Most buyers attending trade shows come with the intention of gaining information about new products and services. The problem can be that competitors are in very close vicinity, meaning you’re competing every minute for visitor attention. Research and careful planning go a long way towards ensuring a successful showing.
In this blog post, we’ll emphasize in detail ways of attracting visitors to your booth. We’ll explore some great ideas which will ensure you leave an impact on the attendees.
- Booth location
Many trade shows offer prime locations for booths for an additional charge. If your company’s willing to pay extra, it’s a good idea to look into this early. Most prime locations sell out early so you won’t have much time to decide.
- Booth design
Visitors will be attracted to good looking booths. Using bright colours and putting effort into the design will pay off. The message should also be clear and visible from a distance in every direction. Hence, optimal lighting with clear signs is a must.
- Approachability of staff
Additionally, to getting the look and design of the booth right, the booth staff should look approachable and must always have a smiling face. Different display options must be visible in a neat and organized manner. There should be enough space for visitors to walk around inside the booth and reach the booth staff. Do not place large tables that consume a lot of space; keep more space for movement instead.
- The booth hosts
Booth hosts who are trained to answer simple questions are a must. They can direct potential buyers to appropriate staff members in the booth. Entertainers such as magicians, models or any other type can also attract attention.
- Show specials
The show specials can be highlighted so the buyers know they must make a purchase to receive the special offer or discount. The show special should be posted in a clear manner.
- Promotions and contests
Everybody likes to win, and special promotions, contests and prize drawings will help to attract attention to your trade show booth. Be sure the attendees give out their details for the contest like giving out their business card or filling out a questionnaire or contact form.
- Food and beverages
The attendees are usually not used to walking around all day. They will also be tired after visiting so many booths in one day. Hence, offering food and drinks will be appreciated. The company culture must be kept in mind while doing so. Any packaging and bottles must come with your branding to help the attendees remember where they received it from.
- Additional benefits
Something of value can be offered to the attendees. It could be anything from the newest trinkets to the top 10 list of products. If the attendees are from out of the area, something along the lines of local diners or malls can be handed out.
- Social media marketing
Your social media marketing plan should be well thought out and planned before the show. One way is to engage the attendees who have ‘checked in’ at your venue or simply mentioned the trade show on their profiles. Invite them by offering special incentives through social channels.
- Promotional products
Picking out the right product to give away ensures the investment was worthwhile. It must be relevant to your brand and also practical to the consumer. This is the greatest combination ensuring they’re kept for longer periods of time.
Some examples of popular promotional products are pens, bags, electronic gadgets, mugs, cups, notepads and folders.
A great deal of planning is required to carry off a successful trade show. It’s imperative to ensure their success since trade shows offer a one-shot deal with the attendees. They’ll visit your booth once and may forget about it. Hence it’s important to make an impact. Regularly attending trade shows can help you form a routine, but it’s better to improvise and innovate.
