Portable trade show displays are one of the most popular exhibit display options that can help you get an edge over your competitors. They’re light-weight, flexible, easy to transport and quick to assemble. However, you must remember that the money you spend on your portable exhibits is a long-term investment. As your major goal in a trade show is to attract potential customers and create brand recognition, there’s a lot more factors to consider other than costs.
Since portable displays come in several types with their own individual benefits, here are four tips to make the most of your purchase.
- Consider if they’re Ideal for Your Business
Portable displays are an economical marketing option compared to other kinds of booth displays like island booths or large conference displays. If you own a small business, portable displays are a budget-friendly choice. If you have a large scale business where the budget is not limited, you can also make use of portable displays as a secondary booth.
Also, if you intend to participate in trade shows across the country and abroad, these portable displays are ideal for you as they’re foldable and require less space for storage and transportation. They’ll save you hefty shipping charges and are also easy to install. You’ll end up saving a lot of time, manpower and effort when setting up your booth at trade shows and exhibitions.
- Go for High-Quality Materials
Quality matters when buying a portable display. It’ll not only look great, but will also have a longer life than lesser quality alternatives. Look out for wrinkle-free finishes that’ll keep your logo and graphics looking sharp and fresh. Tension-free fabrics are a good choice for this purpose. Opt only for durable cases that are safe and easy to transport.
- Check out the Features
Make sure that your portable displays allow room for customizable add-ons like lights, literature holders, banners, kiosk workstations, counters and locked storage. It’s also important to consider the flexibility of your display materials if they can be scaled for different events and booth sizes. Whether you buy standard portable exhibits, like pop up displays or attractive hybrids, it should be light-weight with easy to attach graphics. The packaging should be professional and reusable.
- Consider Buying or Renting according to Your Needs
Before you buy portable displays, see if renting is a viable option for your needs. Renting portable displays have several advantages. It allows more flexibility especially if you have a busy trade show schedule. To find whether buying or renting is the right choice for your business, check out our buying vs renting guide.
Trade shows are an excellent way to connect face-to-face with your existing and new customers. A properly designed display that conveys your business message effectively is crucial to your trade show success. Search for a reputed trade show exhibit company that offers high-quality portable trade show displays.