Color and consumer behavior have an undeniable link and there are studies to prove that. This means that you need to be careful when choosing the color scheme of your trade show display. Color plays an important role in our perception of space and the right colors can truly help you attract more customers to your booth. If you are unsure about which colors are the most appropriate, here are some tips to help you figure it out:
1. Stay on brand
The colors of your display must be able to elicit the right emotional response, but that does not mean that you go completely off-brand. The color of your display must be associated with your brand and message because it allows for easy association. Picking different colors will only confuse potential customers and clients.
2. Keep culture in mind
If you attend trade shows all over the world, you need to be mindful of culture. Color symbolism is different in different cultures. For instance, red may have a positive connotation in one culture and a negative in another.
3. It is not only about the display
When choosing an appropriate color for your booth, you must think beyond just the display. Even the color of the flooring or banners can make a difference in how your target audience perceives you. Make sure you use colors that feel warm and welcoming. Additionally, you must also make sure that they do not hinder customers from reading what is on your banners and posters.
4. Get expert help
It is understandable if you are not able to decide on a color scheme for your display. Hire an expert – may be an exhibit designer or graphic designer – who will be able to guide you through the process and help you make the right choice.
Hopefully, now you have a clearer idea about the right colors for your trade show booth. If you do, check out our trade show display rentals that are uniquely designed for your brand to make a lasting impression.
