You don’t get much time to make a first impression. Clients and customers only take a few seconds to judge your potential while walking past your booth in a trade show. Therefore, to gain their attention and attract them to your counter, the most effective way is impressive product displays. These displays highlight your products and make them understand what’s good about your brand.
Booth displays and accessories are advantageous as people can see and read about your business. To make your brand and products stand out of the crowd, you have to use some innovative ideas that we have shared here:
Highlight Your Brand
There isn’t a doubt that your sole purpose is to show off your products. But this doesn’t mean you cannot use more than one display option to bring attention to your brand at the same time. Consider incorporating brand graphics and other content. Invest in branded carpeting and countertops to showcase your brand logo and install sign holders and stands in the same color of your logos to add an overall look.
Give effects with Lights
When you want to pull the attention of trade show attendees towards your stall, try display elements to highlight your product. This eye-catching lighting works best when your product is locked in a case and displayed in a fancy manner. During spotlighting, use a single color light projected directly over the product while keeping the overall lighting a little less intense.
Leave a Plenty of Room
Your product displays will engage attendees only when they don’t have to struggle for attention. Keep plenty of room for movement between each product. If your booth is cramped, consider changing one or two products on display and make it look more spacious. In case, you have floor or tabletop displays; convert them into wall-mounted displays to make some floor space.
On Radiant Exhibits, you’ll find endless display options to meet your needs. Whether you’re looking for pop-displays, tabletops, or retractable banner stands in Toronto, for the best options, connect with us right away.
