Trade shows today have become all about increasing traffic to exhibit booths to drive sales. In a bid to attract more visitors, exhibitors have adopted various strategies that have become increasingly popular. If you are thinking of including food, the offer of free mints and candies is just not going to cut it. Promoters today have to think creatively out of the box on what really makes a prospect tick. If you wish to use food effectively in enhancing your trade show game, here are some tips for you to consider:
Take it as an opportunity for branding
Trade shows today have become all about increasing traffic to exhibit booths to drive sales. In a bid to attract more visitors, exhibitors have adopted various strategies that have become increasingly popular. If you are thinking of including food, the offer of free mints and candies is just not going to cut it. Promoters today have to think creatively out of the box on what really makes a prospect tick. If you wish to use food effectively in enhancing your trade show game, here are some tips for you to consider:
Take it as an opportunity for branding
Everything you hand out in the booth is an excellent branding opportunity. Put your company logo on the wrappers, napkins, plates, bottles and cups. This way, when someone picks up a coffee cup at your booth and goes from one booth to another, they are also carrying your brand along with them and displaying it.
Do not serve messy food
No trade show attendee wants to deal with having to eat messy foods like powdered donuts and tacos. It is advisable to rather serve non-greasy, dry finger foods like pretzels, bagels, cookies and so on. These foods can be easily consumed on the go without any hassle.
Serve aromatic food items
Foods that have a good aroma are universally appealing, although the smell should not be overpowering. Foods like cookies, donuts and bagels give off amazing smells that are irresistible for most people, and they can easily draw more traffic to your exhibit.
Do not ignore the logistics
You need to find out if the trade show venue allows food to be served at the booth. Make sure that there are enough electrical outlets and sufficient amount of floor space for you to set up a food corner.
Is your company planning to attend a trade show? If yes, then check out website to know about various types of fabric booth displays in Toronto and enhance the effectiveness of your trade show exhibit.
