When preparing and strategizing for a trade show, it is quite common for companies to focus on aspects like booth design, marketing and giveaways. However, it is important to remember that one of the most important factors that determine the success of a trade show is getting paying customers. You need to ensure that your booth attracts a good crowd to improve your brand’s visibility and identity, and those visitors are converted into customers. Here’s how you can do that:
• Contact attendees before the event
A trade show sees hundreds of different companies setting up booths to attract customers and that can be a bit confusing for visitors. With so many companies, promotions and offers to choose from, visitors may not want to make any decisions on the spot. This is why sending information to the attendees before the event can help you by giving them an idea of what to expect when they visit your booth.
• Know what they want
You will find that trade show attendees are always looking for top rung benefits. So, if you mention the general benefits of your products and services, such as saving time and money, they are less likely to be impressed. On the other hand, if you talk about the benefits of those benefits, such as the long-term and personal benefits, they will resonate much better with the attendees, thus increasing the chances of them turning into customers.
• Let the visitors test your products and services
It is always better to let the attendees test out your products and services in person. You can display some of your more popular products in the booth so that the visitors can try them. If they enjoy using the product, they are more likely to become your customers.
• Staff the booth with well-trained and friendly employees
It is extremely important that the employees manning the booth are friendly and well-trained. They should know how to attract visitors and engage them. You must also ensure that your staff is properly trained with all the necessary information about the products and services, as well as potential customer queries. You can read our blog about how to staff your trade show booth for more information.
• ALWAYS follow up
The attendees who visit your booth might need some time to think about the offers and make a decision. This is why it is important that you follow-up with them after the event, whether through email or phone calls. A follow-up will act like a reminder about your company and your offer.
You can attract more visitors and also enhance the effectiveness of your trade show exhibit by investing in high-quality booth displays. Check out our shop for display banner stands in Toronto.
